Develop the fundamental skills required for today's in-demand content marketing industry with our self-paced, flexible Advanced Search Engine Optimization training program (SEO). Learn how today's search engines work while mastering keyword research, platform analytics, link building, content creation, and other areas that will help you stand out in the industry as a credible SEO expert. This course can help you get your foot in the door of today's ever-growing digital marketing field by using the latest tools, practical industry projects, and a comprehensive, holistic overview of the web marketing process.
What you will learn
You will have completed the following Advanced Search Engine Optimization (SEO) Certification Training:
• A strong background in web optimization, management, and analytics
• A thorough understanding of SEO tools such as Google's Keyword Trends and Search Console
• A comprehensive understanding of the web and content marketing processes
This course covers the fundamentals of search engine optimization, such as how search engines work, design and architecture, algorithm updates, and common SEO tools. You'll also learn how to effectively optimize, market, and analyze website performance, as well as create and deliver engaging content to the appropriate online audiences. You'll get to flexibly build the practical skills required for one of today's most in-demand marketing fields, led by verified SEO experts and delivered through a self-paced learning experience.
Who is this course for?
This course has no prerequisites; anyone interested in learning Search Engine Optimization (SEO) is welcome to apply.