Digital Strategy for Brand Marketing Course

Course Summary

This course covers a variety of subjects, including the RACI matrix, brand value proposition, top channels for communicating your brand, and key performance indicators for a brand. You will gain knowledge of creating marketing strategies, planning and executing branding activities, successfully managing them, and creating brands for new firms and multi-brand enterprises.

Key Elements

  • Real-world examples and case studies from illustrious businesses
  • end-of-lesson tests and practical exercises
  • applicable to a variety of sectors, including technology, pharmaceuticals, retail, BFSI, and FMCG

Skills Included

  • Branding Technique
  • Analytical monitoring
  • Value Proposition for Brands
  • Create marketing initiatives
  • Management of a brand

Course Outline


The Digital Strategy for Brand Marketing course is for professionals in any organizational position who wish to become experts in brand marketing and pursue careers in this expanding sector.

The best candidates for this course are business graduates, marketing professionals, middle management professionals, marketing managers, and digital marketing experts.


There are no prerequisites for this Brand Marketing course. Anyone with an interest in the marketing industry is welcome to enroll in this course.

Certification & Exam

How can I get my certificate unlocked?

To get certified for the Brand Marketing course, you must:

  • finish 85% of OSL
  • one evaluation test with a score of 80%

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