Digital Marketing for CXOs

Course Summary

To assist CXOs in making data-driven decisions, this course on digital marketing for CXOs teaches concepts like customer lifetime value, RFM analysis, customer journey, and touchpoints.

Key Elements

  • first-ever course in the industry on leadership and digital marketing
  • segmented client lifecycle approach
  • Evaluation of campaigns using metrics

Skills Included

  • promoting ideas
  • lifetime worth of the client
  • RFM evaluation
  • journeys of customers and personas
  • segmenting customers

Course Outline


The ideal candidates for this course are senior management, corporate specialists, executives from various industries, and leadership teams.


The prerequisite for learners is either a high school diploma or an undergraduate degree.

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