Professional skills in paid marketing, which is regarded as one of the most effective methods of engaging target (online) audiences, can help you stand out as a valuable specialist in today's digital marketing field. This program aims to provide you with the skills needed to leverage paid digital advertising, such as effective campaign organization, proper PPC strategy implementation, and an understanding of the various types of online audiences available. By the end of the course, you'll have gained the knowledge necessary to pursue entry-level positions as a PPC or digital marketing strategist, as well as certification in Google Ads or Bing Ads.
What you will learn
You will have completed the following tasks by the end of this Advanced Pay Per Click (PPC) Certification Training:
• A thorough understanding of various online audiences and how to target them effectively through digital advertising.
• Keyword leveraging abilities, keyword research, and keyword organization.
• Understanding of how to optimize paid marketing strategies for increased business or website traffic.
This brief course delves into all aspects of paid marketing, including keyword research, ad creation, and testing, audience targeting, and campaign management. You'll learn about quality scores, the buying funnel, click tracking, and other concepts, as well as gain hands-on experience with the latest automation tools and methods. Aligned to Google Ads and Bing Ads certifications, you'll develop the industry-standard skillsets needed to prove your abilities on the job market and establish yourself as a credible PPC specialist.
Who is this course for?
Though not required, individuals interested in enrolling in this course should have a basic understanding of digital marketing skills.