Course Overview
Develop the fundamental skills required for
today's in-demand content marketing industry with our self-paced, flexible
Advanced Search Engine Optimization training program (SEO). Learn how today's
search engines work while mastering keyword research, platform analytics, link
building, content creation, and other areas that will help you stand out in the
industry as a credible SEO expert. This course can help you get your foot in
the door of today's ever-growing digital marketing field by using the latest
tools, practical industry projects, and a comprehensive, holistic overview of
the web marketing process.
What you will learn
You will have completed the following Advanced Search
Engine Optimization (SEO) Certification Training:
•
A strong background in web optimization, management, and analytics
•
A thorough understanding of SEO tools such as Google's Keyword Trends
and Search Console
•
A comprehensive understanding of the web and content marketing processes
Course Structure
This
course covers the fundamentals of search engine optimization, such as how
search engines work, design and architecture, algorithm updates, and common SEO
tools. You'll also learn how to effectively optimize, market, and analyze
website performance, as well as create and deliver engaging content to the
appropriate online audiences. You'll get to flexibly build the practical skills
required for one of today's most in-demand marketing fields, led by verified
SEO experts and delivered through a self-paced learning experience.
Who is this course
for?
This
course has no prerequisites; anyone interested in learning Search Engine
Optimization (SEO) is welcome to apply.