To assist
CXOs in making data-driven decisions, this course on digital marketing for CXOs
teaches concepts like customer lifetime value, RFM analysis, customer journey,
and touchpoints.
Key Elements
first-ever course in the industry on
leadership and digital marketing
segmented client lifecycle approach
Evaluation of campaigns using metrics
Skills Included
promoting ideas
lifetime worth of the client
RFM evaluation
journeys of customers and personas
segmenting customers
Course Outline
Eligibility
The ideal
candidates for this course are senior management, corporate specialists,
executives from various industries, and leadership teams.
Pre-requisites
The
prerequisite for learners is either a high school diploma or an undergraduate
degree.