Course Overview
Professional skills in paid marketing, which
is regarded as one of the most effective methods of engaging target (online)
audiences, can help you stand out as a valuable specialist in today's digital
marketing field. This program aims to provide you with the skills needed to
leverage paid digital advertising, such as effective campaign organization,
proper PPC strategy implementation, and an understanding of the various types
of online audiences available. By the end of the course, you'll have gained the
knowledge necessary to pursue entry-level positions as a PPC or digital
marketing strategist, as well as certification in Google Ads or Bing Ads.
What you will learn
You will have completed the following tasks by the end
of this Advanced Pay Per Click (PPC) Certification Training:
•
A thorough understanding of various online audiences and how to target
them effectively through digital advertising.
•
Keyword leveraging abilities, keyword research, and keyword organization.
•
Understanding of how to optimize paid marketing strategies for increased
business or website traffic.
Course Structure
This
brief course delves into all aspects of paid marketing, including keyword
research, ad creation, and testing, audience targeting, and campaign
management. You'll learn about quality scores, the buying funnel, click
tracking, and other concepts, as well as gain hands-on experience with the
latest automation tools and methods. Aligned to Google Ads and Bing Ads
certifications, you'll develop the industry-standard skillsets needed to prove
your abilities on the job market and establish yourself as a credible PPC
specialist.
Who is this course
for?
Though
not required, individuals interested in enrolling in this course should have a
basic understanding of digital marketing skills.
